Case Studies
- AFFINA Client Since:
- 1996
- Transaction Types:
- B2C
- Client Industry:
- Consumer Packaged Goods
- Services Provided:
- Inbound Consumer Affairs, E-mail, White Mail
In 1996, although reluctant to outsource its in-house consumer affairs center, this worldwide Consumer Packaged Goods industry company outsourced a low volume of its consumer contacts to AFFINA as a pilot project. The company quickly adopted AFFINA’s partnership approach to outsourcing and quickly moved the balance of its volume to our operations in the U.S. In 2000, the client was acquired by a Consumer Packaged Goods industry brand giant, which also had no history of outsourcing its consumer affairs contacts.
Not long after its acquisition, AFFINA was managing the inbound phone, e-mail and white mail consumer contacts for both companies’ brands. Today, a tenured team of CPG professionals serve as a true virtual extension of our clients’ operations, protecting brand value day-in and day-out with hundreds of thousands of customer interactions each year.